<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/11300593-voted-best-cultural-product-of-the-us-virgin-islands-6-years-in-a-row</loc>
    <lastmod>2026-04-03T08:33:25-04:00</lastmod>
    <changefreq>weekly</changefreq>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/11301257-why-gentlemen-should-use-bay-rum</loc>
    <lastmod>2026-03-24T09:20:12-04:00</lastmod>
    <changefreq>weekly</changefreq>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/38718593-st-johns-fragrances-acquired-by-investor-management-team</loc>
    <lastmod>2015-08-06T09:53:56-04:00</lastmod>
    <changefreq>weekly</changefreq>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/what-does-bay-rum-smell-like</loc>
    <lastmod>2026-03-24T09:20:50-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/spice_product_shot_bayrum_450_314a8352-b60e-421d-a295-456c28e5c642.jpg?v=1774358450</image:loc>
      <image:title>What Does St Johns Bay Rum Smell Like?</image:title>
      <image:caption>St. Johns Bay Rum - what Does Bay Rum Smell Like</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/featured-retailer-jordan-lash-charleston-sc-where-to-find-bay-rum</loc>
    <lastmod>2017-06-08T16:54:00-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/jordanlash.jpg?v=1496947483</image:loc>
      <image:title>Featured Retailer -Jordan Lash, Charleston, SC  Where to find Bay Rum</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/st-johns-bay-rum-signature-fish-weave-hand-woven-bottles</loc>
    <lastmod>2017-06-13T14:28:10-04:00</lastmod>
    <changefreq>weekly</changefreq>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-bloke-pasadena</loc>
    <lastmod>2018-01-09T12:39:12-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/TheBlokeFeaturedVendor.jpg?v=1515519552</image:loc>
      <image:title>The Bloke | Pasadena</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/h-stockton-atlanta-ga</loc>
    <lastmod>2019-05-22T09:53:44-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/H.-Stockton-Midtown-Pairs-of-PAR38-Spotlights-Highlight-Mens-Clothing-Displays_cd95fba1-5ab2-4ed4-9963-70154119da3b.jpg?v=1557279003</image:loc>
      <image:title>H Stockton - Atlanta, GA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/hutton-s-fine-mens-wear-since-1875-ridgefield-ct</loc>
    <lastmod>2019-07-31T06:57:29-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Huttons-outside-1519496564.jpg?v=1564570649</image:loc>
      <image:title>Hutton’s - Fine Men&apos;s Wear since 1875 - Ridgefield, CT</image:title>
      <image:caption>Hutton&apos;s - Fine Men&apos;s Wear Since 1875 - Ridgefield, CT</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/merz-apothecary-q-brothers-chicago-il</loc>
    <lastmod>2019-06-10T12:49:17-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Shops_at_Merz_Storefront.jpg?v=1557279562</image:loc>
      <image:title>Merz Apothecary  \ Q Brothers - Chicago, IL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/ivy-style-1</loc>
    <lastmod>2019-09-24T21:01:16-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/TWL-Ivy-Style-7.jpg?v=1558546823</image:loc>
      <image:title>Things We Love - Ivy Style</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/oughton-limited</loc>
    <lastmod>2026-04-03T08:26:57-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/oughton-twl_8c7e2986-2bc0-4de2-b6fb-c31ad5e62ef5.jpg?v=1775219217</image:loc>
      <image:title>Things We Love - Oughton Limited</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/dont-stop-the-carnival</loc>
    <lastmod>2019-12-17T21:37:16-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Things-We-Love-Don_t-Stop-The-Carnival.jpg?v=1576636636</image:loc>
      <image:title>Things We Love - Don&apos;t Stop The Carnival</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/puritan-cape-cod</loc>
    <lastmod>2019-06-11T09:42:33-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/puritan_cape_cod_1.jpg?v=1560201038</image:loc>
      <image:title>Puritan Cape Cod</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/murray-s-toggery-shop-nantucket-ma</loc>
    <lastmod>2019-07-02T05:00:00-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Murray_s-Toggery-Shop-Nantucket-MA-St-Johns-Fragrance-Co.jpg?v=1562017027</image:loc>
      <image:title>Murray’s Toggery Shop - Nantucket, MA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/the-bloke-pasadena-ca</loc>
    <lastmod>2019-07-15T05:00:00-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/store2_2048x_6277f3fd-9d25-431e-9562-212f263e53c4.jpg?v=1562019258</image:loc>
      <image:title>The Bloke - Pasadena,  CA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/1970-s-bmw-2002</loc>
    <lastmod>2020-07-07T08:33:55-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Things-We-Love-Template-BMW.jpg?v=1566485256</image:loc>
      <image:title>Things We Love - A 1970’s BMW 2002</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/botany-bay-rum</loc>
    <lastmod>2019-09-24T21:01:28-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/botany-bay-rum.jpg?v=1565915636</image:loc>
      <image:title>Things We Love - Botany Bay Rum</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/j-press</loc>
    <lastmod>2019-08-06T00:00:00-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/J-056-e1510094385759.jpg?v=1565045559</image:loc>
      <image:title>J. Press</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/history-of-the-bay-rum-aftershave-grooming-out-of-necessity</loc>
    <lastmod>2022-08-08T21:17:50-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/adventure-ancient-antique-697662.jpg?v=1567631681</image:loc>
      <image:title>History of Bay Rum Aftershave &amp; Cologne: Grooming Out of Necessity</image:title>
      <image:caption>History of bay rum, sailors found bay leaves, history of men’s fragrance, men’s cologne, men’s soaps, </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/bay-rum-soap-the-best-in-natural-soaps</loc>
    <lastmod>2023-01-05T16:54:57-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/SoapUpdates-5_2.jpg?v=1672955618</image:loc>
      <image:title>Benefits of the Best Natural Soap for Men</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-bay-rum-aftershave-the-aroma-of-a-real-man</loc>
    <lastmod>2026-04-03T08:19:29-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/SKU_221_BR_Gift_Set_v2019_1800x1800_f87de41d-5f58-439b-9f78-5c86d82ccda2.jpg?v=1775218769</image:loc>
      <image:title>Best Bay Rum Aftershave: The Aroma of a Real Man</image:title>
      <image:caption>men&apos;s aftershave, bay rum aftershave, aftershave bay rum, best aftershave, Best bay rum cologne, cologne for men, mens fragrance, </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/captains-landing</loc>
    <lastmod>2019-09-09T16:29:02-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/12248074_10153728338713610_1270322621475951979_o.jpg?v=1568060530</image:loc>
      <image:title>Captain&apos;s Landing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/things-we-love-the-j-press-ocbd-flap-pocket-shirt</loc>
    <lastmod>2019-09-24T21:00:29-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/J.Press_FW19_Style-24.jpg?v=1568167944</image:loc>
      <image:title>Things We Love - The J Press OCBD Flap Pocket Shirt</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/colognes-for-men-women-love</loc>
    <lastmod>2026-04-03T08:15:38-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/christiana-rivers-itQV5w_Ishw-unsplash_7bc045b4-9aa0-4408-b2e8-c73d5fc8a1f8.jpg?v=1775218538</image:loc>
      <image:title>Colognes for Men Women Love</image:title>
      <image:caption>best bay rum cologne, bay rum cologne, cologne gift sets, cologne gift packs, </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/guide-to-apply-wear-and-choose-cologne</loc>
    <lastmod>2020-12-29T11:25:21-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/70404196_379624442714122_6499451538986270446_n.jpg?v=1571340462</image:loc>
      <image:title>How to Choose and Wear Cologne and Aftershave Scents</image:title>
      <image:caption> Bay rum cologne, cologne no. 77, top fragrances for men, manly cologne</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/most-complimented-colognes-of-all-time</loc>
    <lastmod>2026-04-03T08:04:26-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/65856499_349792725696747_2635258113965382578_n_2fcf678e-65b7-458b-a773-973d789fe993.jpg?v=1775217866</image:loc>
      <image:title>Most Complimented Colognes of All Time</image:title>
      <image:caption>Best fragrances men for, bay rum cologne, West Indian lime cologne, no 77 cologne</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/perfect-cologne-and-fragrance-gifts-for-men</loc>
    <lastmod>2026-04-03T08:02:56-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Group_Shot5_bf787987-8d46-4b83-8f96-4bf977a597ea.jpg?v=1775217776</image:loc>
      <image:title>Perfect Cologne and Fragrance Gifts for Men</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/long-lasting-cologne-for-men</loc>
    <lastmod>2026-04-03T08:09:17-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/62583075_552544385275735_8797560025141221565_n_26593c9f-5fad-46d4-a362-86d92e68f5c5.jpg?v=1775218157</image:loc>
      <image:title>Long Lasting Cologne for Men</image:title>
      <image:caption>Best bay rum cologne, bay rum cologne, cologne gift sets, cologne gift packs, long lasting cologne, longlasting cologne, how to apply cologne, how to make cologne last longer </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/cable-car-clothiers</loc>
    <lastmod>2019-10-27T19:44:30-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/home-history-of-cable-car-clothiers.jpg?v=1572219521</image:loc>
      <image:title>Cable Car Clothiers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/coral-eau-de-toilette-retailers</loc>
    <lastmod>2021-08-18T09:00:57-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/IMG_9430-optimized-1920x919.jpg?v=1573000827</image:loc>
      <image:title>Find a St Johns Coral Eau de Toilette Retailer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/new-st-johns-fragrance-helps-women-finally-get-bay-d</loc>
    <lastmod>2021-08-18T09:05:39-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Coral-Slide-Blog4.jpg?v=1573275335</image:loc>
      <image:title>New St Johns fragrance helps women get bay’d too</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/a-string-of-pearls</loc>
    <lastmod>2026-04-01T11:30:57-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/banner-4_007b043e-75b0-4b37-933d-caee1fef7115.jpg?v=1775057457</image:loc>
      <image:title>Things We Love - A String of Pearls</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/things-we-love-g-bruce-boyer</loc>
    <lastmod>2019-12-17T21:47:23-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Things-We-Love-True-Style.jpg?v=1576636409</image:loc>
      <image:title>Things We Love - G. Bruce Boyer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/things-we-love-the-great-jimmy-smith</loc>
    <lastmod>2020-01-21T07:32:09-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/jimmy-smith.jpg?v=1579607459</image:loc>
      <image:title>Things We Love - The Great Jimmy Smith</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/the-andover-shop</loc>
    <lastmod>2020-02-11T23:13:01-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/82364935_103632627850194_4149190020005101568_n.jpg?v=1581480622</image:loc>
      <image:title>The Andover Shop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/ode-to-the-oysterman</loc>
    <lastmod>2020-02-17T06:58:34-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/QMS_AboutPage1_1960x_1000x_0befae2d-180d-4591-b87e-6db75e693d63.jpg?v=1581940552</image:loc>
      <image:title>Things We Love - Quaker Marine &amp; The Oysterman</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-power-of-scent</loc>
    <lastmod>2021-08-20T03:13:37-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/AdobeStock_276528739.jpg?v=1586407981</image:loc>
      <image:title>The Power of Scent</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/st-johns-eau-de-toilette-luxury-soap-gifts-our-best-mothers-day-gifts-yet</loc>
    <lastmod>2026-04-03T07:49:03-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Coral-Slide-Blog2_a3980985-34e8-41fd-9b75-97456ca067ed.jpg?v=1775216943</image:loc>
      <image:title>St Johns Eau de Toilette &amp; Luxury Soap Gifts: Our Best Mother&apos;s Day Gifts Yet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/aftershave-gift-sets-for-fathers-day</loc>
    <lastmod>2026-04-03T08:21:56-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screen-Shot-2020-05-18-at-8.30.08-AM_9d48cf89-5772-45f7-add8-7b36db9e2507.jpg?v=1775218916</image:loc>
      <image:title>Father&apos;s Day Men&apos;s Aftershave Gift Sets Ideas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/st-johns-collaborates-with-the-bloke-and-dublab-on-caribbean-jazz-series</loc>
    <lastmod>2026-04-03T08:29:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/VAYhdJDQ.jpg?v=1775219347</image:loc>
      <image:title>St Johns Collaborates With The Bloke and DubLab on Caribbean Jazz Series</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/what-is-aftershave</loc>
    <lastmod>2022-08-08T21:23:41-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/StJohns--What-Is-After-Shave.jpg?v=1595213753</image:loc>
      <image:title>What is Aftershave? A Guide to Using Aftershave Scents</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/david-wood-clothiers-haberdashery-tailor-shop</loc>
    <lastmod>2020-07-15T12:20:59-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/92262962_119362999712954_7882375563623530496_o.jpg?v=1594780449</image:loc>
      <image:title>David Wood Clothiers, Haberdashery &amp; Tailor Shop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/vetiver-cologne-for-men</loc>
    <lastmod>2026-04-03T07:33:21-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/man-reflecting-by-ocean_3ce31d7a-9179-4b97-84f1-0a410c50eaae.jpg?v=1775216001</image:loc>
      <image:title>Vetiver 101: A Guide to Vetiver Cologne for Men</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/just-don-t-drink-it-strong-partnerships-boost-sales-for-a-73-year-old-fragrance-brand</loc>
    <lastmod>2020-12-29T11:19:03-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/stjohns-1024x754.jpg?v=1602717789</image:loc>
      <image:title>Just Don’t Drink It! Strong partnerships boost sales for a 73-year-old fragrance brand.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/how-to-apply-cologne</loc>
    <lastmod>2022-08-08T21:16:10-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/How_to_wear_cologne_JPEG.jpg?v=1602861620</image:loc>
      <image:title>How to Apply Cologne: A Guide to How to Wear Cologne the Right Way</image:title>
      <image:caption>Handsome, modern man in white, holding woman&apos;s hand on beach.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/things-we-love-photographer-hans-noordanus</loc>
    <lastmod>2020-10-29T05:38:47-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screen-Shot-2020-10-29-at-5.37.42-AM.jpg?v=1603964311</image:loc>
      <image:title>Things We Love - Photographer Hans Noordanus</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/mens-cologne-gift-set-ideas-for-the-holidays</loc>
    <lastmod>2026-04-03T08:07:19-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/banner-mens-fragrance-cologne-gift-ideas-holidays_5ea6c9b3-6e28-4231-bed5-490f2c3c0370.jpg?v=1775218039</image:loc>
      <image:title>Men&apos;s Fragrance and Cologne Gift Set Ideas for the Holidays</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-evolution-of-aftershave-cologne-for-men</loc>
    <lastmod>2021-08-18T08:40:04-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/applying_aftershave.png?v=1615934476</image:loc>
      <image:title>The Evolution of Aftershave Cologne for Men</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/purchasing-the-right-cologne-gift-sets-for-men-this-fathers-day</loc>
    <lastmod>2026-04-03T07:50:44-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/StFathers_0e4e17e1-5fca-470a-8625-8acaee143b96.jpg?v=1775217044</image:loc>
      <image:title>Purchasing the Right Cologne Gift Sets for Men This Father&apos;s Day</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/barrelsmiths-barrel-aged-negroni-other-great-cocktails</loc>
    <lastmod>2021-06-28T18:07:02-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screen_Shot_2021-06-26_at_4.01.50_PM.png?v=1624891824</image:loc>
      <image:title>Barrelsmith’s Barrel Aged Negroni &amp; Other Great Cocktails</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/3-reasons-bay-rum-isnt-old-spice</loc>
    <lastmod>2021-08-04T19:49:59-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Image_7-26-21_at_1.15_PM.jpg?v=1627322619</image:loc>
      <image:title>Not Your Daddy’s Fragrance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/leaving-a-lasting-scent</loc>
    <lastmod>2026-04-01T11:21:09-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/tie-690084_1920.jpg?v=1775056869</image:loc>
      <image:title>Leave a Lasting Scent &amp; Other Ways to Make a Great First Impression:</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/steam-aftershave-and-other-ways-to-master-the-ultimate-shave</loc>
    <lastmod>2021-09-20T08:22:16-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/shaving-boynew.jpg?v=1632138074</image:loc>
      <image:title>Steam, Aftershave, and Other Ways To Master the Ultimate Shave</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-versatility-of-vetiver</loc>
    <lastmod>2026-04-03T07:33:42-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Versatility_of_Vetiver.jpg?v=1775216022</image:loc>
      <image:title>The Versatility of Vetiver</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/stay-well-groomed-during-no-shave-november</loc>
    <lastmod>2021-11-15T02:07:39-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Stay-Well-Groomed-During.jpg?v=1636788571</image:loc>
      <image:title>Stay Well-Groomed During No-Shave November</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/featured-in-18-best-aftershaves-for-men-to-feel-smooth</loc>
    <lastmod>2022-01-31T11:47:13-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screen_Shot_2022-01-31_at_11.43.07_AM.png?v=1643647454</image:loc>
      <image:title>Featured in &quot;18 Best Aftershaves for Men to Feel Smooth&quot;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/you-pick-a-theme-because-i-apparently-cannot-i-can-however-pick-an-after-shave</loc>
    <lastmod>2022-06-03T13:06:57-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/St.Johns-102.jpg?v=1654275925</image:loc>
      <image:title>You Pick A Theme Because I Apparently Cannot. I Can, However, Pick An After Shave.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/get-cozy-with-st-johns-clean-burning-candles</loc>
    <lastmod>2022-07-11T11:00:36-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Facetune-08-07-2022-08-44-00.jpg?v=1657551319</image:loc>
      <image:title>Get Cozy with St Johns Clean Burning Candles</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/packaging-power-st-johns-bay-fragrance-reinvents-with-upgraded-product-packaging-and-partnerships</loc>
    <lastmod>2026-04-03T08:23:19-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Copy-of-Bay-Rum-Flat-Leaves-2.jpg?v=1775218999</image:loc>
      <image:title>Packaging Power: St Johns Bay Fragrance Reinvents With Upgraded Product, Packaging, And Partnerships.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/men-s-grooming-guide-to-looking-and-feeling-sharp-this-july</loc>
    <lastmod>2026-04-01T11:27:47-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Man_by_the_water.jpg?v=1775057267</image:loc>
      <image:title>MEN’S GROOMING GUIDE TO LOOKING AND FEELING SHARP THIS SUMMER</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/beat-it-with-this-stick-introducing-st-johns-new-aluminum-free-paraben-free-deodorant</loc>
    <lastmod>2022-08-17T12:38:28-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screen_Shot_2022-08-16_at_1.34.58_PM.png?v=1660671319</image:loc>
      <image:title>Beat It With This Stick- Introducing St Johns New Aluminum Free, Paraben Free Deodorant</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/vetiver-earns-gq-s-stamp-of-approval-in-the-best-cologne-for-fall-is-cozy-and-crisp</loc>
    <lastmod>2022-10-13T11:11:23-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/20220726-StJohn-Builder-118_1_-_Edited.png?v=1665673883</image:loc>
      <image:title>Vetiver Earns GQ’s Stamp of Approval in “The Best Cologne for Fall Is Cozy and Crisp”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-best-gifts-for-him-under-100-st-johns-fragrance-company</loc>
    <lastmod>2026-04-03T07:42:44-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/20220726-StJohn-Builder-61_1.jpg?v=1775216564</image:loc>
      <image:title>The Best Gifts for Him Under $100- St Johns Fragrance Company</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/have-a-soulful-christmas</loc>
    <lastmod>2022-12-19T12:29:50-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Untitled_design_7.png?v=1671470817</image:loc>
      <image:title>Have A Soulful Christmas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/vetiver-deemed-the-best-light-wear-woody-cologne-by-gq-magazine</loc>
    <lastmod>2023-01-24T11:36:55-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screen_Shot_2023-01-24_at_11.24.18_AM.png?v=1674577522</image:loc>
      <image:title>St Johns Vetiver is &quot;The Best Light-Wear Woody Cologne&quot; according to GQ Magazine</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/st-johns-valentines-day-gift-guide</loc>
    <lastmod>2026-04-03T07:46:41-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/The_Best_Gifts_You_Can_Give_This_Valentine_s_Day_copy_6_40c6aa6b-69ef-4ea8-9384-cc577693089a.png?v=1775216801</image:loc>
      <image:title>St Johns Valentine&apos;s Day Gift Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/st-johns-vintage-ads-through-the-years</loc>
    <lastmod>2023-04-26T13:30:30-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/image1-31.jpg?v=1682530230</image:loc>
      <image:title>St Johns Vintage Ads through the Years</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/featured-retail-partners/peter-elliot-blue</loc>
    <lastmod>2023-05-02T15:07:37-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Peter_Elliot_Blue.jpg?v=1683054457</image:loc>
      <image:title>Peter Elliot Blue</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/celebrating-all-things-madras</loc>
    <lastmod>2023-05-17T09:01:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/IMG_7343.jpg?v=1684328467</image:loc>
      <image:title>CELEBRATING ALL THINGS MADRAS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/how-to-smell-american</loc>
    <lastmod>2023-05-24T11:40:34-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Andrew_Burmon_american_smell_4K_eafac8a0-9f8a-429b-ac02-1cb32933a217.webp?v=1684942770</image:loc>
      <image:title>How to Smell American</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/robb-recommends-the-crisp-and-cool-cologne-that-s-perfect-for-summer</loc>
    <lastmod>2023-06-14T15:22:10-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2023-06-14_at_3.18.13_PM.png?v=1686770504</image:loc>
      <image:title>Robb Recommends: The Crisp and Cool Cologne That’s Perfect for Summer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/gifts-for-dad</loc>
    <lastmod>2026-04-03T08:30:48-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2023-06-14_at_3.24.27_PM_a20073a8-2c0e-4bd2-9693-3580b458065a.png?v=1775219448</image:loc>
      <image:title>Gifts for Dad</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-best-new-men-s-colognes-of-2023-so-far</loc>
    <lastmod>2023-06-26T15:50:15-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2023-06-26_at_3.47.01_PM.png?v=1687809015</image:loc>
      <image:title>The Best New Men’s Colognes of 2023 (So Far)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/ivy-style-the-podcast-with-rhys-moore-ceo-of-st-johns-bay-rum</loc>
    <lastmod>2023-06-29T12:03:03-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/rhys.jpg?v=1688054563</image:loc>
      <image:title>Ivy Style the Podcast with Rhys Moore, CEO of St Johns Bay Rum</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/st-johns-fragrance-gives-back-1-from-every-order-to-support-the-navy-safe-harbor-foundation</loc>
    <lastmod>2023-10-06T13:04:06-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Track-Race-190418-D-BB251-101Y-BW-11.13.2019.jpg?v=1696611718</image:loc>
      <image:title>St. John&apos;s Fragrance Gives Back: $1 from Every Order to Support the Navy Safe Harbor Foundation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/things-we-love/st-johns-holiday-gift-guide</loc>
    <lastmod>2026-03-10T14:09:18-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/pexels-karen-laark-boshoff-9523768.jpg?v=1773166158</image:loc>
      <image:title>St Johns Holiday Gift Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/is-the-men-s-grooming-hype-bubble-bursting</loc>
    <lastmod>2026-04-03T09:13:34-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-01-09_at_9.45.10_AM.png?v=1775222014</image:loc>
      <image:title>[ The Beauty Independent Feature ] Is The Men’s Grooming Hype Bubble Bursting?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/gift-guide-2023-trending-styles-beauty-products-and-stocking-stuffers-that-make-the-perfect-presents-this-holiday-season</loc>
    <lastmod>2024-01-09T10:07:05-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-01-09_at_9.48.12_AM.png?v=1704812023</image:loc>
      <image:title>[ OK! Magazine Feature ] Gift Guide 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-23-best-new-men-s-colognes-of-2023</loc>
    <lastmod>2026-04-03T09:15:23-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-01-09_at_9.54.53_AM.png?v=1775222123</image:loc>
      <image:title>[ Robb Report Feature ] The 23 Best New Men’s Colognes of 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/new-york-post-feature-make-sure-santa-delivers-gift-ideas-for-all-your-special-people</loc>
    <lastmod>2024-01-09T10:06:14-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-01-09_at_10.03.47_AM.png?v=1704812774</image:loc>
      <image:title>[ New York Post Feature ] Make sure Santa delivers — gift ideas for all your special people</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/thrillist-feature-how-perfumers-put-vacation-in-a-bottle</loc>
    <lastmod>2026-04-03T09:12:43-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-01-30_at_10.26.29_AM.png?v=1775221963</image:loc>
      <image:title>[ Thrillist Feature ] How Perfumers Put Vacation in a Bottle</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/time-com-feature-18-best-colognes-for-men-a-scent-for-every-occasion</loc>
    <lastmod>2026-04-01T11:35:59-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-01-30_at_10.31.41_AM.png?v=1775057759</image:loc>
      <image:title>[ TIME.com Feature ] 18 Best Colognes for Men: A Scent for Every Occasion</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/forbes-com-feature-valentine-s-day-gift-guide-2024-the-best-boozy-scented-gifts</loc>
    <lastmod>2026-04-03T09:10:57-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-02-05_at_9.53.14_AM.png?v=1775221857</image:loc>
      <image:title>[ Forbes.com Feature ] Valentine’s Day Gift Guide 2024: The Best Boozy Scented Gifts</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/11-best-colognes-for-men-suitable-for-all-occasions</loc>
    <lastmod>2026-04-03T09:09:35-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/398999449_208204192301999_1622976834074119792_n.jpg?v=1775221775</image:loc>
      <image:title>11 Best colognes for men suitable for all occasions</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/featured-in-newbeauty-these-are-the-most-popular-wedding-day-scents</loc>
    <lastmod>2026-04-03T09:07:41-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-04-18_at_11.55.39_AM.png?v=1775221661</image:loc>
      <image:title>[ Featured in NewBeauty® ] These Are the Most Popular Wedding-Day Scents</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/st-johns-sailing-towards-sustainability</loc>
    <lastmod>2026-04-03T09:05:54-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/StJohnsFragrance_SustainabilityGraph_1_64051736-0370-4de5-86aa-10d52a688602.png?v=1775221554</image:loc>
      <image:title>St Johns: Sailing Towards Sustainability</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/st-johns-celebrates-earth-day-supporting-the-virgin-islands-national-park</loc>
    <lastmod>2026-04-03T09:05:20-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/sustainability_efeb1fb1-1e29-48eb-a472-67339332cd90.jpg?v=1775221520</image:loc>
      <image:title>St Johns Celebrates Earth Day: Supporting the Virgin Islands National Park</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/60-of-the-best-gift-ideas-that-any-man-will-love-oprah-daily-feature</loc>
    <lastmod>2026-04-01T11:37:44-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/men-gifts-update-65eb31d6d973a.png?v=1775057864</image:loc>
      <image:title>60 of the Best Gift Ideas That Any Man Will Love [Oprah Daily Feature]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/groomsmen-gifts-theyll-actually-use-st-johns-fragrance-mens-grooming-sets</loc>
    <lastmod>2026-04-03T08:13:37-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/groom_69bf477e-ebc6-4c6a-9dbc-6e5f1452e743.jpg?v=1775218417</image:loc>
      <image:title>Groomsmen Gifts They&apos;ll Actually Use: St Johns Fragrance Men&apos;s Grooming Sets</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/these-ready-for-summer-men-s-colognes-smell-like-a-day-on-the-beach-featured-in-the-manual</loc>
    <lastmod>2026-04-03T09:01:41-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-05-21_at_8.41.38_AM.png?v=1775221301</image:loc>
      <image:title>These ready-for-summer men’s colognes smell like a day on the beach [Featured in The Manual]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/scent-sational-fathers-day-gifts-discover-the-perfect-st-johns-fragrance-cologne-for-your-dad</loc>
    <lastmod>2026-04-03T09:00:42-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-05-29_at_7.54.56_AM.png?v=1775221242</image:loc>
      <image:title>Scent-sational Father&apos;s Day Gifts: Discover the Perfect St Johns Fragrance Cologne for Your Dad</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/65-gift-ideas-for-the-man-who-has-everything-featured-in-elle-com</loc>
    <lastmod>2026-04-01T11:34:09-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-06-04_at_4.03.47_PM.png?v=1775057649</image:loc>
      <image:title>65 Gift Ideas for the Man Who Has Everything [Featured in Elle.com]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-father-s-day-gifts-of-2024-ideas-for-the-dads-in-your-life-ap-buyline-feature</loc>
    <lastmod>2026-04-01T11:39:11-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/best-fathers-day-gifts.webp?v=1775057951</image:loc>
      <image:title>Best Father’s Day gifts of 2024: Ideas for the dads in your life [AP Buyline Feature]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-best-summer-colognes-for-a-fresh-signature-scent-maxim-feature</loc>
    <lastmod>2026-04-03T08:59:02-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Best-Summer-Colognes-Feature-EDIT.webp?v=1775221142</image:loc>
      <image:title>THE BEST SUMMER COLOGNES FOR A FRESH SIGNATURE SCENT [MAXIM FEATURE]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/the-best-cologne-for-men-according-to-a-fragrance-geek-whos-smelled-them-all-gq-feature</loc>
    <lastmod>2026-04-03T08:56:20-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-06-12_at_10.55.39_AM_b6d9d9d9-816e-40fc-b2d0-9a149fe3c2c9.png?v=1775220980</image:loc>
      <image:title>The Best Cologne for Men, According to a Fragrance Geek Who&apos;s Smelled Them All [GQ Feature]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/threads-on-my-mind</loc>
    <lastmod>2026-04-03T08:54:32-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2024-10-01_at_8.27.47_AM.png?v=1775220872</image:loc>
      <image:title>Threads On My Mind</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/mr-magazine-feature-st-johns-partners-with-rsa-room-services-on-amenities-package</loc>
    <lastmod>2026-04-03T08:51:59-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Feature-image.jpg?v=1775220719</image:loc>
      <image:title>[MR Magazine Feature] ST. JOHNS PARTNERS WITH RSA ROOM SERVICES ON AMENITIES PACKAGE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/smell-great-save-coin-the-best-cheap-colognes-for-men-blue-print-feature</loc>
    <lastmod>2026-04-03T08:46:02-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2025-04-17_at_4.45.15_PM.png?v=1775220362</image:loc>
      <image:title>Smell Great, Save Coin: The Best Cheap Colognes for Men [Blue Print Feature]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-deodrant-for-men</loc>
    <lastmod>2026-04-03T08:44:01-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/vetiver-aluminium-free-deodorant_07598a56-8bd0-4cbb-97d8-4ffbf4c94e19.jpg?v=1775220241</image:loc>
      <image:title>Best Deodorant for Men: Aluminum-Free Options That Actually Work</image:title>
      <image:caption>Vetiver aluminum‑free deodorant stick on wood backdrop, emphasizing natural bay leaf and Caribbean spice vibe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/soap-on-a-rope-for-men</loc>
    <lastmod>2026-04-03T08:40:31-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/soaps_de0fb7ed-3b74-4b55-b5f7-d8dc125aec0d.webp?v=1775220031</image:loc>
      <image:title>Soap on a Rope for Men: 5 Reasons It Beats a Regular Bar</image:title>
      <image:caption>Bay Rum Soap on a Rope Gift Set from St Johns.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/top-mens-cologne-gift-set</loc>
    <lastmod>2026-04-03T07:30:20-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/caneel-bay-rum-cologne_ae8210b2-fb30-4c2d-95dd-0ad7d8ffd508.jpg?v=1775215820</image:loc>
      <image:title>Top Men’s Cologne Gift Sets for Special Occasions</image:title>
      <image:caption>St John&apos;s Caneel and Bay Rum cologne in their iconic Fishpot Weave® bottles.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/eau-de-toilette-vs-parfum</loc>
    <lastmod>2026-04-03T07:25:38-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/coral-eau-de-toilette_4befd57b-f59c-457b-8327-7472ee5c8675.webp?v=1775215538</image:loc>
      <image:title>Eau de Toilette vs Parfum: Which Men’s Fragrance Lasts Longer?</image:title>
      <image:caption>Product shot of Coral Eau de Toilette from St Johns.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/perfume-for-men</loc>
    <lastmod>2026-04-03T07:21:20-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/iconic_FishPot_Weave_bottle_8949ac01-25a4-46f0-838c-2d686ee0f4a1.jpg?v=1775215280</image:loc>
      <image:title>Perfume for Men: Elevate Your Scent Game with St Johns Bay Rum</image:title>
      <image:caption>St Johns Bay Rum cologne in FishPot Weave bottle, evoking Caribbean grooming tradition.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/natural-soap-for-men</loc>
    <lastmod>2026-04-03T07:18:49-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/curated_set_18accc15-8df9-4f27-8f70-50b3d65d3f87.jpg?v=1775215129</image:loc>
      <image:title>Natural Soap for Men: How to Make Your Own &amp; Choose the Best Bars</image:title>
      <image:caption>Natural soap set featuring St Johns bars in Lime, Vetiver, and 77 varieties on a neutral display.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-mens-travel-sized-cologne</loc>
    <lastmod>2026-04-03T07:16:14-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Indian-Lime-cologne_4433ea94-98a2-4598-9c94-ea40be051026.jpg?v=1775214974</image:loc>
      <image:title>Best Travel-Size Cologne for Men: Compact Scents &amp; Buying Guide</image:title>
      <image:caption>St Johns West Indian Lime cologne bottle in fishpot weave, styled on a navy striped shirt beside a beige cap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/what-does-aftershave-do</loc>
    <lastmod>2026-04-03T07:12:17-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/iconic_FishPot_Weave_bottle_12235f3b-3e05-4946-af82-38c57eacceb0.jpg?v=1775214737</image:loc>
      <image:title>What Does Aftershave Do? Benefits, Application &amp; Best St Johns Picks</image:title>
      <image:caption>Close-up shot of St Johns Bay Rum cologne bottle on a wooden surface.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/what-does-vetiver-smell-like</loc>
    <lastmod>2026-04-03T07:10:29-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/products-on-shelves.jpg?v=1775214629</image:loc>
      <image:title>What Does Vetiver Smell Like? Earthy, Smoky &amp; Surprisingly Versatile</image:title>
      <image:caption>Display of St Johns Bay Rum Vetiver collection with colognes, soaps, and gift sets arranged neatly on wooden shelves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/how-to-layer-fragrances-for-all-day-longevity</loc>
    <lastmod>2026-04-03T07:08:30-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/bottles-displayed_2a30d471-2db7-462b-ac42-db02457b9ee4.jpg?v=1775214510</image:loc>
      <image:title>How to Layer Fragrances for All-Day Longevity (Plus Fool-Proof Pairings)</image:title>
      <image:caption>Three St Johns cologne bottles displayed on a tray against a red background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/groomsmen-gifts-2025</loc>
    <lastmod>2026-04-03T07:06:35-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/toiletry-bag_f4aed620-58ae-4c60-bd16-273829366449.jpg?v=1775214395</image:loc>
      <image:title>Top Groomsmen Gifts 2025: Personalized Favor Sets They’ll Actually Use</image:title>
      <image:caption>Canvas toiletry bag with St Johns grooming products placed on a boat by the water.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-aftershave-sensitive-skin</loc>
    <lastmod>2026-04-03T07:00:08-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/They_call_it_Stormy_Monday_605eb448-6a20-407f-9ea8-ef5cea554069.jpg?v=1775214008</image:loc>
      <image:title>Best Aftershave for Sensitive Skin: Soothe Razor Burn Without Sacrificing Scent</image:title>
      <image:caption>A bottle of St Johns Caneel cologne standing on ocean rocks with waves in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-aluminum-free-deodorant</loc>
    <lastmod>2026-04-03T06:53:52-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Vetiver.webp?v=1775213632</image:loc>
      <image:title>Best Aluminum-Free Deodorant: Natural Protection That Smells Like the Caribbean</image:title>
      <image:caption>A hand holds Vetiver Aluminum-free, paraben-free deodorant from St Johns.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/are-soy-candles-safe</loc>
    <lastmod>2026-04-03T06:58:35-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Hand-Poured-Soy-Wax_01e3ae10-18c4-4c8a-8a11-7bc3ccd0da14.jpg?v=1775213915</image:loc>
      <image:title>Are Soy Candles Safe? The Clean-Burn Truth &amp; 3 Surprising Benefits</image:title>
      <image:caption>Bay Rum Hand-Poured Soy Wax Candle from St Johns, styled with natural elements.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/soap-on-a-rope-guide-men</loc>
    <lastmod>2026-04-01T11:13:36-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/red-and-white-Sebago.jpg?v=1775056416</image:loc>
      <image:title>Soap on a Rope for Men: The Complete Guide: History, How It Works &amp; Picks</image:title>
      <image:caption>A bag containing cologne, deodorant, phone, and grooming essentials.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/what-is-vetiver-cologne</loc>
    <lastmod>2026-04-03T06:52:05-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Cologne-bottle_8e122c7e-8f88-4c29-baa1-9dab4645992a.webp?v=1775213525</image:loc>
      <image:title>What Is Vetiver? Origins and Why This Root Anchors Men’s Colognes</image:title>
      <image:caption>St Johns Vetiver Cologne bottle with woven design and box packaging featuring the brand name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/aluminum-free-deodorant-guide</loc>
    <lastmod>2026-04-03T06:47:57-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Rum-cologne-is-placed_0134a643-3cf3-4a47-a20d-cd115f4d5b81.jpg?v=1775213277</image:loc>
      <image:title>Aluminum-Free Deodorant: What It Does (and Doesn’t): Odor Control vs Sweat &amp; Lasting Effects</image:title>
      <image:caption>A bottle of St Johns Bay Rum cologne on a blazer with a sweater and tartan strap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/natural-deodorant-for-men-humid-weather</loc>
    <lastmod>2026-04-03T06:44:22-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Madras-Cologne-bottle_3f79380f-82c7-41ab-a5c4-2c4d0ca03bb7.jpg?v=1775213062</image:loc>
      <image:title>Best Natural Deodorant for Men in Hot, Humid Weather</image:title>
      <image:caption>St Johns Madras Cologne bottle on sand with rope and wooden post background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/coral-perfume-meaning-and-trend</loc>
    <lastmod>2026-04-01T11:41:23-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/cologne-bottle_15d5524a-a9cb-402f-9a39-a3e52070b970.webp?v=1775058083</image:loc>
      <image:title>Coral Perfume: What It Really Means &amp; Why It’s Trending in 2025</image:title>
      <image:caption>St Johns Coral perfume bottle surrounded by illustrated fragrance notes of cinnamon, jasmine, peach, vanilla, and amber.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/bay-rum-history-and-modern-grooming</loc>
    <lastmod>2026-04-01T11:23:43-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/cologne-bottles_38918523-e4da-4d56-b462-2a4a29f16697.jpg?v=1775057023</image:loc>
      <image:title>Bay Rum History: From Caribbean Sailors to Modern Men’s Grooming</image:title>
      <image:caption>Four St Johns Bay Rum cologne bottles displayed in a wooden box with vintage books in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/destination-wedding-groomsmen-gifts</loc>
    <lastmod>2026-04-01T11:17:10-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/toiletry-bag_62d61b52-c142-44d0-ba53-d3d0a803f01f.jpg?v=1775056630</image:loc>
      <image:title>Destination Wedding Groomsmen Gifts: Caribbean-Inspired Grooming Sets</image:title>
      <image:caption>A pouch kept on a wooden frame with St Johns Bay Rum cologne, spray, and aftershave inside it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/how-long-does-cologne-last</loc>
    <lastmod>2026-04-01T06:02:32-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/LimeProducts_Boxes_7ad38976-963a-408e-b005-376ec4ad37c5.webp?v=1775037752</image:loc>
      <image:title>How Long Does Cologne Last? Factors That Affect Fragrance Longevity</image:title>
      <image:caption>St Johns West Indian Lime cologne bottles in various sizes, perfect for any occasion.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/mens-corporate-gift-sets</loc>
    <lastmod>2026-04-01T11:16:03-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/StJohns_BayrumRidge_fiel_dCT_8d667353-29bd-45c9-80d2-92054af7b52b.webp?v=1775056563</image:loc>
      <image:title>Corporate Gifts for Clients: Premium Men&apos;s Grooming Sets That Impress</image:title>
      <image:caption>St Johns Bay Rum cologne spray and bar soap gift set in a handcrafted Caribbean-style box.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/how-to-apply-cologne-tips</loc>
    <lastmod>2026-04-01T11:12:04-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Madras-cologne-resting.jpg?v=1765375382</image:loc>
      <image:title>The Art of Applying Cologne Without Overdoing It: Caribbean-Proof Tips</image:title>
      <image:caption>St Johns Madras cologne bottle resting on a travel bar set with plaid fabric.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/aftershave-proven-benefits</loc>
    <lastmod>2026-04-01T11:09:38-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/A_scent_to_match_your_mood_and_type._What_s_yours.._stjohnsfragrancecompany_stjohnsfragrance_s_5559f6c0-5bce-42ce-bc6e-ccdda0e092fe.jpg?v=1775056178</image:loc>
      <image:title>Why Aftershave Matters: 7 Proven Benefits and How to Use It Right</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/last-minute-gifts-men</loc>
    <lastmod>2026-04-01T11:07:02-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/cologne-arranged_cc09221b-6711-446d-9c46-92808f432664.jpg?v=1775056022</image:loc>
      <image:title>Last Minute Gifts for Men: Impressive Picks That Ship Fast</image:title>
      <image:caption>Bottles of St Johns Bay Rum and cologne arranged beside a nautical bowl and classic grooming accessories.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-christmas-gifts-men</loc>
    <lastmod>2026-04-01T11:05:55-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Cologne-displayed-on--silver-tray_de43849d-36bd-4d29-b7a1-699e2830ad15.jpg?v=1775055955</image:loc>
      <image:title>Best Christmas Gifts for Men 2025: Timeless Picks He Will Actually Use</image:title>
      <image:caption>St Johns Madras Cologne displayed on a silver tray with leather-strapped metal cups and a folded plaid shirt for a refined holiday gift setting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/cologne-gift-sets-holidays</loc>
    <lastmod>2026-04-01T11:04:52-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/bay-rum-scent-on-tshirt_576af6ad-d047-41c3-8e8b-ba4c2d837a64.jpg?v=1775055892</image:loc>
      <image:title>Best Cologne Gift Sets for the Holidays: Curated Picks for Every Budget</image:title>
      <image:caption>St Johns Bay Rum scent bottle beside a black sweatshirt displaying &quot;1946&quot; in yellow felt letters and a checkered collar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/cologne-application-skin-vs-clothing</loc>
    <lastmod>2026-04-01T11:01:48-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Bay-Rum-cologne_46cddb19-6fbd-47eb-879f-4df9a4f77249.jpg?v=1775055708</image:loc>
      <image:title>How Do You Put On Cologne the Right Way? Skin vs Clothing for Long-Lasting Scent</image:title>
      <image:caption>A bottle of St Johns Bay Rum cologne resting on a tailored blazer with a knit sweater and tartan strap in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/heritage-gifts-man-who-has-everything</loc>
    <lastmod>2026-04-01T10:59:43-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/soap-labeled_30c29a2d-3a96-451e-ba72-bf032a91f248.jpg?v=1775055583</image:loc>
      <image:title>8 Timeless Gifts for the Man Who Has Everything (Heritage Picks)</image:title>
      <image:caption>A bar of St Johns Bay Rum soap hanging by a rope from a metal hook inside a rustic boat cabin.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-cologne-men-2026</loc>
    <lastmod>2026-04-01T10:58:23-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/fragrance-bottle_a6773323-d02f-44ef-9422-25a79c623dff.jpg?v=1775055503</image:loc>
      <image:title>Find Your Signature Scent This New Year: Best Cologne for Men in 2026</image:title>
      <image:caption>St Johns Bay Rum fragrance bottle in a handwoven Fishpot Weave bottle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/signature-scent-wardrobe-guide</loc>
    <lastmod>2026-04-01T10:53:27-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Spray_-Deodorant_f3d9a8f6-9aa1-4a7c-a8b7-37c4f92c6a37.webp?v=1775055207</image:loc>
      <image:title>How to Build Your Perfect Wardrobe This Year With Bay Rum, Vetiver and West Indian Lime for Every Occasion</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/where-to-spray-cologne</loc>
    <lastmod>2026-04-01T10:51:43-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/beach-walk_1919f2c3-2409-4558-937e-c5837e82389d.webp?v=1775055103</image:loc>
      <image:title>Where to Spray Cologne: Best Pulse Points by Season, Fabric, and Occasion</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-mens-grooming-products-valentines-day</loc>
    <lastmod>2026-04-01T10:49:15-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/BayRuminhand_9853a652-fa3e-4ea0-be3d-08fb402c4a05.webp?v=1775054955</image:loc>
      <image:title>10 Best Men’s Grooming Products to Gift This Valentine’s Day</image:title>
      <image:caption>St Johns Bay Rum Bay Rum Aftershave bottle held in hand with woven sleeve and wooden cap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/classic-mens-grooming-gifts-valentines-day</loc>
    <lastmod>2026-04-01T10:45:55-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Lime-cologne_b58385b6-0a2d-4fc2-a4f1-0c7ba6de6d24.jpg?v=1775054755</image:loc>
      <image:title>Classic Men’s Grooming Gifts That Never Go Out of Style: Valentine’s Edition</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/cologne-spray-rules</loc>
    <lastmod>2026-04-01T06:16:05-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Rum-cologne-bottle_a67ded8a-80ad-4ee8-b416-90bfd171a29d.webp?v=1775038565</image:loc>
      <image:title>9 Spray Rules for Cologne: The Right Way for Skin, Clothes, and Climate</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/good-smelling-cologne-for-guys</loc>
    <lastmod>2026-04-01T06:11:49-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/iconic_FishPot_Weave_bottle.webp?v=1775038309</image:loc>
      <image:title>What’s a Good-Smelling Cologne for Guys? Real-World Picks by Profile</image:title>
      <image:caption>St Johns Bay Rum Fishpot Weave cologne bottle in clear glass with a woven texture pattern.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/vetiver-perfumery-guide</loc>
    <lastmod>2026-03-31T12:14:29-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Johns-cologne-bottle_1b16a8dc-932c-40d4-9523-08afedd5cdf4.webp?v=1774973669</image:loc>
      <image:title>Vetiver in Perfumery: What It Is, How It Smells, and Key Uses Explained</image:title>
      <image:caption>A St Johns cologne bottle standing upright in warm, natural lifestyle lighting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/indoor-air-quality-natural-fragrance</loc>
    <lastmod>2026-03-31T12:11:12-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Rum-soy-candle_2f9b846b-2e75-4122-8978-8a2453571b68.webp?v=1774973472</image:loc>
      <image:title>Indoor Air Quality: How Natural Fragrances Improve Your Home Environment</image:title>
      <image:caption>St Johns Bay Rum soy candle featuring warm clove and bay leaf notes, styled for a cozy home ambiance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/natural-vs-synthetic-fragrance</loc>
    <lastmod>2026-03-31T12:10:05-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Rum-bottle_809d986d-544e-4ba7-bc37-2ed7b7fcd2e3.jpg?v=1774973405</image:loc>
      <image:title>Natural Fragrance vs. Synthetic: What You&apos;re Actually Smelling in Premium Colognes</image:title>
      <image:caption>St Johns Bay Rum cologne bottle nestled among lush tropical greenery and leaves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/fragrance-notes-explained</loc>
    <lastmod>2026-03-31T12:08:45-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/cologne-bottle_a1cab5bb-f140-4df7-8b44-4407cace05fe.webp?v=1774973325</image:loc>
      <image:title>Fragrance Notes Explained: How to Read a Cologne Description Like a Pro</image:title>
      <image:caption>Hand holding a Bay Rum cologne bottle against a clean, minimal background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/minimalist-grooming-routine</loc>
    <lastmod>2026-03-31T12:06:35-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Cologne-displayed-on--silver-tray_9322a160-4c36-4fe3-96a8-346539bbfb3f.webp?v=1774973195</image:loc>
      <image:title>Minimalist Grooming Routine: The 3-Product Morning Ritual for Busy Men</image:title>
      <image:caption>Vintage-style Madras cologne bottle displayed on a silver tray, highlighting classic men’s fragrance presentation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/office-appropriate-fragrances</loc>
    <lastmod>2026-03-31T12:05:02-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/StJohnsBayrumRidgefieldCT_0f0cafc6-2a4f-4628-b858-3c5b345dfdf4.webp?v=1774973102</image:loc>
      <image:title>Office-Appropriate Fragrances: Scents That Smell Professional, Not Overpowering</image:title>
      <image:caption>St Johns Bay Rum West Indian Lime grooming set including cologne, deodorant, soap, and canvas travel bag on a white background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/gym-bag-grooming-essentials</loc>
    <lastmod>2026-03-31T12:01:13-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/red-and-white-Sebago_fa39e728-1a4d-4b06-a2dc-1e58a3f7accb.jpg?v=1774972873</image:loc>
      <image:title>Gym Bag Grooming Essentials: Post-Workout Refresh Without Overdoing It</image:title>
      <image:caption>St Johns Bay Rum cologne bottles arranged inside a stylish gym bag for a post-workout grooming reset.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/heritage-scents-bay-rum-celtic</loc>
    <lastmod>2026-03-31T11:57:59-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/adventure-ancient-antique.webp?v=1774972679</image:loc>
      <image:title>Heritage Scents: How Traditional Fragrances Connect Caribbean Sailors To Celtic Tradition</image:title>
      <image:caption>Vintage map and brass compass resting on a weathered wooden table, evoking maritime heritage and exploration.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/transitional-weather-grooming</loc>
    <lastmod>2026-03-31T11:53:43-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Johns-products_9fc3bfe2-067c-4ec2-acaa-5c0126b0c285.webp?v=1774972423</image:loc>
      <image:title>Transitional Weather Grooming: Your Late Winter To Early Spring Skincare Switch</image:title>
      <image:caption>Close-up of several St Johns grooming products arranged on a white background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/fragrance-for-every-occasion</loc>
    <lastmod>2026-03-31T11:56:22-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Product-style-shot_fc08e172-ba4b-4a64-95a6-c737bc3ed393.jpg?v=1774972582</image:loc>
      <image:title>Fragrance For Every Celebration: Matching Your Scent To The Occasion</image:title>
      <image:caption>Product-style shot of the St Johns Sebago colognes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/grooming-upgrades-that-matter</loc>
    <lastmod>2026-03-31T11:51:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Lime-cologne_16f3e475-e94e-43b2-ae45-64828e237dc8.jpg?v=1774972267</image:loc>
      <image:title>The 5 Grooming Upgrades That Actually Matter In 2026</image:title>
      <image:caption>St Johns Lime cologne bottle with woven design in a clean product display.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/bay-rum-clove-cinnamon-spice-notes</loc>
    <lastmod>2026-03-31T11:45:34-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/iconic_FishPot_Weave_bottle_0c339079-b3f6-4b27-8e83-0d573e13c42f.webp?v=1774971934</image:loc>
      <image:title>Spice Notes Decoded: Understanding Clove, Cinnamon, And The Warmth That Makes Bay Rum</image:title>
      <image:caption>St Johns Bay Rum cologne bottle close-up product photo highlighting the classic Caribbean fragrance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/best-cologne-gifts-fragrance-guide</loc>
    <lastmod>2026-03-24T09:19:35-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Lime-cologne_bbe95f28-ad78-4f43-8c9c-7a73b9c347b0.jpg?v=1774358375</image:loc>
      <image:title>The Art Of Gifting Cologne: How To Choose A Fragrance For Someone Else</image:title>
      <image:caption>St Johns West Indian Lime cologne bottle in a clean, close-up product shot.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/grooming-gifts-for-men</loc>
    <lastmod>2026-03-24T09:18:03-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Rum-bottle_2976e4e3-f865-44fb-8161-4899d339233b.jpg?v=1774358283</image:loc>
      <image:title>The Grooming Gifts That Actually Get Used (A Woman’s Honest Guide)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/aluminum-free-deodorant-science</loc>
    <lastmod>2026-03-31T11:38:46-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/vetiver-aluminium-free-deodorant_2aa97635-2baa-469a-bb98-405d64fb9724.webp?v=1774971526</image:loc>
      <image:title>The Science Behind Aluminum-Free Deodorant</image:title>
      <image:caption>Aluminum-free deodorant bottle on a clean, styled background with minimal aesthetic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/layer-bay-rum-vetiver-lime</loc>
    <lastmod>2026-04-02T12:50:21-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/cologne-bottles-styled_bb55a775-715b-4c06-ac44-f7655fad7c8d.jpg?v=1775148621</image:loc>
      <image:title>How To Layer Bay Rum, Vetiver, And Lime For A Custom Caribbean Scent</image:title>
      <image:caption>St Johns cologne bottles styled together for layering Bay Rum Vetiver and Lime Caribbean fragrance</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/how-to-read-cologne-fragrance-notes</loc>
    <lastmod>2026-04-06T22:29:10-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/CopyofBayRum4BottlesWoven_woodcap_40e688d5-1761-4551-82f2-8a70745c42fb.webp?v=1775528950</image:loc>
      <image:title>Fragrance Notes Explained: How To Read A Cologne Like A Pro</image:title>
      <image:caption>St Johns Bay Rum cologne collection in multiple bottle sizes highlighting classic warm fragrance notes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/clove-cinnamon-bay-rum-scent-profile</loc>
    <lastmod>2026-04-08T12:15:59-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Bay-Rum-cologne_cb1c7e35-9974-4e82-9728-735b006e8c9c.webp?v=1775664959</image:loc>
      <image:title>Spice Notes Decoded: Why Clove And Cinnamon Are The Heart Of Bay Rum</image:title>
      <image:caption>St Johns Bay Rum cologne bottle highlighting clove, cinnamon, and spice notes that define the warm heart of the fragrance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/aftershave-balm-vs-splash</loc>
    <lastmod>2026-04-13T17:54:31-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Indian-Lime-Aftershave_8035ffac-1d0c-4540-9e13-56a7a3b2f48d.webp?v=1776117271</image:loc>
      <image:title>Aftershave Balm vs. Splash: Which One Is Right For Your Skin And Climate?</image:title>
      <image:caption>St Johns West Indian Lime aftershave splash bottle with patterned glass design and branded presentation box.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://stjohnsbayrum.com/blogs/news/ivy-style-feature-interview-with-rhys-moore-of-st-johns</loc>
    <lastmod>2026-04-29T09:52:40-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0153/4659/articles/Screenshot_2026-04-29_at_9.46.33_AM_80627e61-e670-4f29-b9e3-131fa894bbdc.png?v=1777470760</image:loc>
      <image:title>[Ivy Style Feature] Interview with Rhys Moore of St Johns</image:title>
    </image:image>
  </url>
</urlset>
