St Johns Blog

St Johns Fragrances Acquired by Investor Management Team

The West Indies Bay Company of St. Thomas, U.S. Virgin Islands, makers of St Johns Bay Rum, has been acquired by a group of private investors. After 29 years leading the company, Jerry Woodhouse, CEO, retired as of July 1 and will serve as Chairman Emeritus. John Fontana, 57, has been named CEO of the private investment company.  In addition to Mr. Fontana, the investor management team includes industry veterans Perry Pellegrino and Chris Fuentes who will serve as the Chief Marketing Officer.  For more information about the West Indies Bay Company, Inc., please visit:

We're excited to be stewards of such an authentic lifestyle brand.  We will celebrate St Johns Bay Rum’s 70th anniversary next year and, starting in late August we will be opening the doors of our small batch perfumery where we blend and bottle St Johns Bay Rum in September.  Our free factory tours and company store at Warehouse #1 on St. Thomas will feature a look back at the fascinating history of Bay Rum aftershaves and colognes since the 1870’s and a chance to shop directly at our factory outlet.


1 comment

Congrats on the buy-out and thank you in advance for maintaining the high standards of this product and brand. Would love to see it in more stores in the US! Any chance you might bring back the Bay Rum with Lime?

Alex Oviatt July 29, 2015

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