St Johns Bay Rum News

How to Smell American

How to Smell American

As featured by Adam Hurley in SPY. Perfume is French even if it isn’t. Cologne feels Parisien even though it takes its name from a German city whe...

aftershave bay rum

St Johns Vintage Ads through the Years

Time was when men were men, and their colognes knew it. We took a look at some really unique and interesting advertisements we found in the archi...

St Johns Valentine's Day Gift Guide

Happy Valentine’s Day! Some might say it’s not worth celebrating, but let’s be real—your significant other deserves a little something special. We ...

St Johns Vetiver is "The Best Light-Wear Woody Cologne" according to GQ Magazine

Our classic Vetiver fragrance has been praised by GQ Magazine once again, this time as "The best light-wear woody cologne." To read the full articl...

Have A Soulful Christmas

Each year we find stories published proclaiming to be THE “Top Holiday Tunes of All Time” or THE “Best Christmas Songs Ever”. I don’t think I kno...

The Best Gifts for Him Under $100- St Johns Fragrance Company

With the holiday season right around the corner, it’s time to start shopping for the men in your life. Picking out a gift for your husband, brother...

Vetiver Earns GQ’s Stamp of Approval in “The Best Cologne for Fall Is Cozy and Crisp”

Featured in GQ’s article, “The Best Cologne for Fall Is Cozy and Crisp” As the leaves begin to transition, so should your fall fragrance. “Just li...

Beat It With This Stick- Introducing St Johns New Aluminum Free, Paraben Free Deodorant

Here at St Johns, we’re devoted to helping you smell your absolute best—which is why we’ve created another product to do just that. Introducing our...

MEN’S GROOMING GUIDE TO LOOKING AND FEELING SHARP THIS SUMMER

4 Grooming tips every man can utilize this July to have a confident summer. Men’s grooming routines are becoming a standard practice. 5-1 shampoos ...