St Johns Bay Rum News

Not Your Daddy’s Fragrance

Not Your Daddy’s Fragrance

Both Bay Rum and Old Spice have a distinctive bouquet and a long history, but they are NOT the same. Here are 3 big reasons why Bay Rum Isn’t Old S...

aftershave gift sets

Purchasing the Right Cologne Gift Sets for Men This Father's Day

How To Choose the Right Cologne Variety Gift Sets for Men This Father's Day Wondering how to buy cologne or aftershave with a fragrance that remi...

aftershave bay rum

The Evolution of Aftershave Cologne for Men

What's the Purpose of Aftershave? Shaving with a sharp razor can easily cause damage (abrasions, cuts or friction) to the top layer of skin. Bec...

Men's Fragrance and Cologne Gift Set Ideas for the Holidays

Whether you're shopping for a son, father, friend, boyfriend or husband, it can be extraordinarily difficult to get the right gift for men around t...

Handsome, modern man in white, holding woman's hand on beach.

How to Apply Cologne: A Guide to How to Wear Cologne the Right Way

How to Apply Cologne the Right Way A good cologne should make a man feel both confident and attractive. But did you know that most men aren't apply...

Just Don’t Drink It! Strong partnerships boost sales for a 73-year-old fragrance brand.

Despite the pandemic, business is bouncing back, due in large part to upgrading the factory, improving logistics and distribution, adding new produ...

Vetiver 101: A Guide to Vetiver Cologne for Men

Vetiver root has been used for over 1,000 years due to its pleasant, exotic scent and therapeutic properties. In fact, vetiver is considered one of...

What is Aftershave? A Guide to Using Aftershave Scents

Shaving is a necessary part of any gentleman's grooming routine, but it can leave your skin feeling irritated. With distinguished aftershave scents...

St Johns Collaborates With The Bloke and DubLab on Caribbean Jazz Series

The St Johns Fragrance Company, USVI, makers of The Original Bay Rum and The Bloke, the premier menswear store in Los Angeles, are releasing a seri...

aftershave gift sets

Father's Day Men's Aftershave Gift Sets Ideas

Give the dads in your life the gift of bottled island sophistication with St Johns Bay Rum fragrances! Our aftershave gift sets are perfect for...

Coral gifts for her

St Johns Eau de Toilette & Luxury Soap Gifts: Our Best Mother's Day Gifts Yet

Finding a Mother's Day gift doesn't have to be a challenge. Check out our Coral gifts for her from our new women's fragrance collection and give yo...

men’s cologne

The Power of Scent

A body language expert discusses the power of scent in our professional lives.

New St Johns fragrance helps women get bay’d too

St Johns is spreading the word: Now women can get bay’d too. We are of course talking about our new scent for women, Coral Eau de Toilette. St John...