St Johns Bay Rum News

[Ivy Style Feature] Interview with Rhys Moore of St Johns

April 27, 2026 Ivy Style editor Matthew Longcore had the opportunity to interview St Johns CEO Rhys Moore. Here is the transcript from the intervi...

St Johns West Indian Lime aftershave splash bottle with patterned glass design and branded presentation box.

Aftershave Balm vs. Splash: Which One Is Right For Your Skin And Climate?

Choosing between aftershave balm and splash comes down to how your skin feels after shaving. This guide explains the real differences, helping you ...

St Johns Bay Rum cologne bottle highlighting clove, cinnamon, and spice notes that define the warm heart of the fragrance.

Spice Notes Decoded: Why Clove And Cinnamon Are The Heart Of Bay Rum

Clove and cinnamon are the heart of Bay Rum, giving it warmth, depth, and texture. Clove offers a sharp, bold edge, while cinnamon adds smo...

St Johns Bay Rum cologne collection in multiple bottle sizes highlighting classic warm fragrance notes.

Fragrance Notes Explained: How To Read A Cologne Like A Pro

Understanding fragrance notes helps you choose cologne with confidence. Learn how top, middle, and base notes develop over time and what th...

St Johns cologne bottles styled together for layering Bay Rum Vetiver and Lime Caribbean fragrance

How To Layer Bay Rum, Vetiver, And Lime For A Custom Caribbean Scent

Learn how to layer Bay Rum, Vetiver, and Lime to create a balanced Caribbean-inspired fragrance with warmth, freshness, and a personalized scent pr...

Aluminum-free deodorant bottle on a clean, styled background with minimal aesthetic.

The Science Behind Aluminum-Free Deodorant

Aluminum-free deodorants control odor without blocking sweat by targeting the bacteria that cause smells, absorbing excess moisture, and neutralizi...

The Grooming Gifts That Actually Get Used (A Woman’s Honest Guide)

Smart grooming gifts don’t add steps—they fit his routine. This guide breaks down practical, low-effort upgrades he’ll actually use daily, from cle...

St Johns West Indian Lime cologne bottle in a clean, close-up product shot.

The Art Of Gifting Cologne: How To Choose A Fragrance For Someone Else

Gifting cologne becomes easier when you focus on his daily routine, personal style, and when he’ll actually wear the scent. By choosing a versatile...

St Johns Bay Rum cologne bottle close-up product photo highlighting the classic Caribbean fragrance.

Spice Notes Decoded: Understanding Clove, Cinnamon, And The Warmth That Makes Bay Rum

Bay rum gets its signature warmth from a careful blend of spice notes, especially clove and cinnamon. Clove delivers the sharp, dry snap th...

St Johns Lime cologne bottle with woven design in a clean product display.

The 5 Grooming Upgrades That Actually Matter In 2026

Modern grooming in 2026 is shifting toward fewer, better upgrades that actually deliver results. From daily SPF and a proper cleanser to a ...

Product-style shot of the St Johns Sebago colognes.

Fragrance For Every Celebration: Matching Your Scent To The Occasion

A great fragrance does more than smell good—it fits the occasion. From brunches and weddings to formal galas or outdoor festivals, matching your sc...

Close-up of several St Johns grooming products arranged on a white background.

Transitional Weather Grooming: Your Late Winter To Early Spring Skincare Switch

Late winter to early spring is when men’s skin feels tight in the morning and slick by afternoon. Transitional weather calls for lighter layers, st...