St Johns Bay Rum News

[ Robb Report Feature ] The 23 Best New Men’s Colognes of 2023

From signature scents to date night staples, these are the best scents we tried all year. By ADAM HURLY in Robb Report What a year to be a fragranc...

[ OK! Magazine Feature ] Gift Guide 2023

By: OK! Staff - Dec. 20 2023, Updated 9:29 a.m. ET No reason to stress this holiday season. Sleigh your gifts this year by shopping OK!'s curated s...

[ New York Post Feature ] Make sure Santa delivers — gift ideas for all your special people

By April Hardwick - New York Post - Published Dec. 5, 2023, 6:42 a.m. ET Let us help you find the perfect gift for that special someone. ‘Tis the s...

[ The Beauty Independent Feature ] Is The Men’s Grooming Hype Bubble Bursting?

RACHEL BROWN - NOVEMBER 16, 2023 Last month, Unilever announced it sold a majority stake in Dollar Shave Club to Nexus Capital Management, and Reut...

St. John's Fragrance Gives Back: $1 from Every Order to Support the Navy Safe Harbor Foundation

At St. John's Fragrance, we believe in the power of giving back. Our commitment to making a positive impact goes beyond crafting exquisite scents—i...

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Ivy Style the Podcast with Rhys Moore, CEO of St Johns Bay Rum

Listen to our CEO Rhys Moore talk with John Burton, the publisher of Ivy-Style.com. Rhys talks about his reinvigoration of the brand. It is a less...

madras

The Best New Men’s Colognes of 2023 (So Far)

This year has been one for the books in terms of delicious new fragrance launches, and as of this article, we’re not even halfway through 2023. Fro...

Gifts for Dad

by MICHAEL WILLIAMS of ACL News Better late than never. There are a few things on this list that are personal wants and desires. Everything here...

Robb Recommends: The Crisp and Cool Cologne That’s Perfect for Summer

St Johns’ newest scent is an ode to madras, arguably the season's best menswear material. Madras has been a summertime staple for generations. But ...

How to Smell American

As featured by Adam Hurley in SPY. Perfume is French even if it isn’t. Cologne feels Parisien even though it takes its name from a German city whe...

aftershave bay rum

St Johns Vintage Ads through the Years

Time was when men were men, and their colognes knew it. We took a look at some really unique and interesting advertisements we found in the archi...

St Johns Valentine's Day Gift Guide

Happy Valentine’s Day! Some might say it’s not worth celebrating, but let’s be real—your significant other deserves a little something special. We ...