St Johns Bay Rum News

Why Aftershave Matters: 7 Proven Benefits and How to Use It Right

A great shave doesn’t end with the last pass of the razor—it ends with aftershave. From old-world barbershops to Caribbean bay rum traditions, this...

St Johns Madras cologne bottle resting on a travel bar set with plaid fabric.

The Art of Applying Cologne Without Overdoing It: Caribbean-Proof Tips

Master the art of applying cologne without overpowering in tropical climates. Learn Caribbean-tested tips for pulse point application, layering, an...

St Johns Bay Rum cologne spray and bar soap gift set in a handcrafted Caribbean-style box.

Corporate Gifts for Clients: Premium Men's Grooming Sets That Impress

Corporate gifting is no longer about generic baskets it’s about thoughtful gestures that reflect your brand’s care and refinement. St Johns Bay Rum...

St Johns West Indian Lime cologne bottles in various sizes, perfect for any occasion.

How Long Does Cologne Last? Factors That Affect Fragrance Longevity

Ever wonder why some colognes fade fast while others linger all day? From oil concentration to natural ingredients and skin type, many factors affe...

A pouch kept on a wooden frame with St Johns Bay Rum cologne, spray, and aftershave inside it.

Destination Wedding Groomsmen Gifts: Caribbean-Inspired Grooming Sets

Bring the rhythm and refinement of the Caribbean to your destination wedding with St Johns Bay Rum’s groomsmen gifts. Handcrafted with island herit...

Four St Johns Bay Rum cologne bottles displayed in a wooden box with vintage books in the background.

Bay Rum History: From Caribbean Sailors to Modern Men’s Grooming

From Caribbean decks to modern vanities, bay rum tells a story of craftsmanship and ritual. Once a sailor’s tonic, it’s now a timeless fragrance th...

St Johns Coral perfume bottle surrounded by illustrated fragrance notes of cinnamon, jasmine, peach, vanilla, and amber.

Coral Perfume: What It Really Means & Why It’s Trending in 2025

Coral perfume is the 2025 fragrance trend redefining oceanic freshness with tropical warmth. It isn’t made from real coral but inspired by its esse...

St Johns Madras Cologne bottle on sand with rope and wooden post background.

Best Natural Deodorant for Men in Hot, Humid Weather

Stay fresh and confident in hot, humid weather with natural deodorants that control odor and soothe skin. Look for ingredients like baking soda, ar...

A bottle of St Johns Bay Rum cologne on a blazer with a sweater and tartan strap.

Aluminum-Free Deodorant: What It Does (and Doesn’t): Odor Control vs Sweat & Lasting Effects

Aluminum-free deodorant doesn't stop sweating, but it controls odor caused by bacteria using natural agents like baking soda and essential oils. It...

What Is Vetiver? Origins and Why This Root Anchors Men’s Colognes

Vetiver is a type of grass root that has been used for centuries in grooming rituals for its earthy, smoky, and grounding scent. It's a popular ing...

A bag containing cologne, deodorant, phone, and grooming essentials.

Soap on a Rope for Men: The Complete Guide: History, How It Works & Picks

Soap on a rope is a practical and nostalgic grooming tool that prevents slippery bars from falling and making a mess. St Johns Bay Rum's soap-on-a-...

Bay Rum Hand-Poured Soy Wax Candle from St Johns, styled with natural elements.

Are Soy Candles Safe? The Clean-Burn Truth & 3 Surprising Benefits

Soy candles offer a clean, safe burn with longer life, richer fragrance, and less residue compared to paraffin. At St Johns Bay Rum, our hand-poure...