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Frequently Asked Questions

You've got questions, we've got answers

How often do you release new products?

 We release new products throughout the year as formulations are perfected and seasonal collections are developed. Rather than rushing releases, we take time to ensure each new arrival meets our quality standards. Major launches typically happen 2-3 times per year, with limited editions and collaborations appearing periodically.

Will new arrivals become permanent products?

Some new arrivals, like Caneel cologne, are intended as permanent additions to our collection. Others, particularly limited edition collaborations and seasonal releases, are available for a limited time only. If a new arrival proves extremely popular, we may bring it back or make it permanent based on customer demand.

Can I try new arrivals in smaller sizes first?

Yes! Many of our new fragrances launch with travel sizes or sampler sets available, allowing you to test the scent before committing to a full-size bottle. Check individual product pages for available sizes.

Are new arrivals formulated the same way as your classic products?

Absolutely. Every new arrival follows the same quality standards as our classics, small-batch production, natural ingredients where possible, and formulations free from parabens and phthalates. We use real Caribbean Bay Leaf oil, genuine botanical extracts, and never take synthetic shortcuts.

Do new arrivals qualify for the satisfaction guarantee?

Yes, all new arrivals are backed by our satisfaction guarantee, just like our established products. We want you to love every product you receive, whether it's a 75-year-old classic or a brand new launch.

How is Caneel different from your other colognes?

Caneel offers a unique balance of tropical warmth and refined sophistication that sets it apart from our other fragrances. While Bay Rum is boldly spiced and West Indian Lime is brightly citrus, Caneel finds middle ground with warm woods and subtle florals, approachable yet distinctive.

What scents are available in the new body soap?

Our body soap is available in select classic fragrances that complement our cologne collection. Check the product page for current scent options and pairing recommendations.

When will more new products be added?

We're constantly developing new products and will add them to this collection as they launch. The best way to stay updated is to check back regularly or follow us for announcements about upcoming releases and limited edition drops.

Explore the latest additions to our Caribbean-inspired grooming collection.

From new fragrance launches to reimagined classics, these arrivals represent the next generation of St. John’s craftsmanship, while honoring the traditions that have defined us since 1949.

What Makes These New Arrivals Special

  • Newest fragrance launches developed with the same attention to detail as our classics.
  • Limited-edition collections and exclusive collaborations available for a short time.
  • Fresh formulations that expand your routine beyond cologne and aftershave.
  • Small-batch production ensures exceptional quality from the first bottle.
  • Caribbean heritage meets modern innovation in every new product.

Each new arrival goes through extensive development and testing before earning its place in our collection. These aren’t rushed releases, they’re carefully crafted additions that meet our standards for quality, performance, and scent.

How to Incorporate New Arrivals Into Your Routine

Make the most of new drops by pairing them with what you already love and building a routine that lasts from shower to finish.

  • Test new fragrances alongside your current favorites to discover unexpected combinations.
  • Layer body soap with matching cologne for enhanced scent longevity and depth.
  • Travel sets let you experiment with new scents without committing to full-size bottles.
  • Limited editions often become future classics—grab them while available.

Be the First to Know

New products drop throughout the year as we perfect formulations and launch seasonal collections. These new arrivals represent months of development, testing, and refinement—each one expands what’s possible in Caribbean-inspired grooming while maintaining the quality standards that have defined St. John’s for over 75 years.

From breakthrough fragrances to innovative grooming essentials, every new arrival is crafted in small batches and free from parabens and phthalates. Shop with confidence knowing each product is backed by our satisfaction guarantee.