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How to Apply Cologne: A Guide to How to Wear Cologne the Right Way

How to Apply Cologne the Right Way A good cologne should make a man feel both confident and attractive. But did you know that most men aren't applying their fragrance properly? When done incorrectly, the scent can either be incredibly overwhelming or dissipate almost immediately. Knowing how to use cologne effectively is truly a developed skill, not an afterthought. Read on to learn how to apply men's cologne with the exceptional finesse of a true gentleman.

How to Put on Cologne

When tasked with how to wear cologne properly, most men fear overapplying their fragrance and becoming "that guy." The key to applying a men's fragrance, like our No. 77 Cologne, is being strategic about it so that the scent lasts all day, without being overpowering. The following are a few easy steps for how to properly apply cologne for just the right strength and staying power.

1. Apply Your Fragrance After Showering

In terms of when to wear cologne, you'll want to apply your scent to dry skin immediately after showering. Bathing helps to wash away any lingering scents on your body while opening up your pores. This allows your skin to better absorb the scent.

2. Focus on Your Body's Hot Spots

One of the most common questions when it comes to using men's fragrance is where to apply cologne for the most impact and lasting scent? You'll want to apply cologne to the warmest or most heated areas of your body. This helps diffuse the scent throughout the day. Plus, it allows the cologne to interact with your unique body chemistry to develop a truly signature scent. Hot spots can include your chest, forearms, inner elbows, lower jaw, neck, shoulders and wrists. We suggest choosing just one or two locations to apply your cologne to to ensure your scent doesn't become overwhelming.

3. Spray Cologne from the Right Distance

When applying the cologne, be sure to hold the bottle 3 to 6 inches from your body. Any closer and you risk overapplying. Any farther and the scent will dissipate too quickly, and you'll wind up under-applying.

4. Begin with a Light Application

How many sprays of cologne is enough? As we've previously mentioned, you never want to apply cologne to every hot spot on your body. Start light by choosing one or two spots and applying just a single spritz. If you notice that the scent seems to fade quickly, choose another hot spot area and spray the cologne there next time you apply. We tend to become nose-blind to scents we wear often, so don't be afraid to ask a close friend or family member if the strength of the scent is appropriate.

5. Reapply as Needed

Depending on the strength of the scent, or if you're going from day to night, you may need to reapply your cologne. When doing so, simply dab a small amount onto your pulse points (the neck and/or wrists).

Common Mistakes When Applying Cologne

As we've alluded to, there are some common mistakes men can make when applying cologne. This can cause you to waste precious product and prevent you from getting the most out of your fragrance. So, when applying your St Johns cologne, be sure to avoid the following:

Applying Too Much Cologne

A man's cologne should be subtle and understated. Men's fragrances, like Vetiver Cologne, should complement and enhance one's image, not overpower it. When it comes to cologne, less is more. As we've stated, start light and reapply as needed.

Rubbing the Cologne into Your Skin

When applying cologne, you never want to rub it into the skin. This can actually make the scent fade faster. If your fragrance doesn't have a spray applicator, be sure to gently dab the cologne onto your skin as opposed to rubbing it in.

Splashing the Cologne Onto Your Skin

When using a cologne that does not have a spray nozzle, you'll want to avoid splashing it onto your skin and overapplying. Instead, place one finger over the opening of the bottle and carefully tip it upside down and apply it to your skin using a dabbing motion. This gives you much more control over the amount of cologne you're applying.

Walking Through the Scent

Another all-too-common mistake is spraying a mist cloud of your fragrance and quickly walking through it. While it would seem like this prevents overapplication, it actually is incredibly wasteful with very little payoff. Cologne needs to be applied to the skin to be used correctly. By spraying it in the air, most of the scent will simply wind up on the floor.

Spraying Cologne Onto Your Clothing

As we've said, cologne only works when it's on your skin. By spraying it onto your clothing, you're preventing it from mixing with your natural oils, which is what gives scents their unique quality. Plus, simply spraying cologne onto your clothing prevents the scent from going through its natural scent stages, meaning you wind up with a flat, single-note scent. And what's more, cologne can be harmful when sprayed directly on some fabrics.

Men's cologne is a luxury and should be treated as such. Mastering the art of applying cologne is not difficult and simply requires a little thought, patience and practice. You'll soon find that you can pull off fine fragrances with the best of them — no Don Draper attire required.

Find Your Perfect Fragrance at St Johns Fragrance Company

Knowing how to apply cologne starts with choosing the right fragrance. At St Johns, we're committed to being an essential part of every man's grooming routine. There's a reason we've been the go-to fragrance company for men for over 70 years. From aftershave cologne to fragrance gift sets, you'll find everything you or the modern man in your life needs for that iconic and unmatched scent. And don't forget to check out our other signature scents, soaps and popular bay rum aftershave to build out your collection of colognes and fragrance products. Have a question or need additional information? Reach out today!

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